Welcoming NCC’s Mobile Number Portability
Recently, the Nigerian Communications Commission (NCC) fulfilled its promise to introduce the fascinating Mobile Number Portability (MNP). As a prelude, it released guidelines for implementing an MNP...
Category Archives: Brand and Marketing Edge
When brands get damaged
Oscar Leonard Carl Pistorius is a South African sprint runner. He is peculiar for many reasons; although both of Pistorius’ legs were amputated below the knee when he was 11 months old, he moved from...
Brands and points of irritation
Every brand manager believes, and would say, frequency and repetition are two critically important components of advertising. But it is also true that repetition and frequency can easily lead to over...
World Top 500 First Bank retains No 1 banking brand
First Bank of Nigeria Plc has retained the number one banking brand in Nigeria in the Top 500 World Banking Brands Ranking published by ‘The Banker and Brand Finance’ of the United Kingdom. In the cu...
Branding at Valentine
It is yet another time to commemorate St. Valentine’s Day across the globe. It is time also when brands take advantage of the time to consolidate on their brand presence in the ever increasingly comp...
CSR Practices: Challenges and prospects
In the global business world, corporate social responsibility is an indispensable tool for corporate legitimacy and competitive advantage. For that purpose companies need to communicate their CSR str...
New grounds with winning brands
Ammasco International Limited is arguably the largest producer of lubricants in northern Nigeria. Recently in Abuja, the Kano-based company rolled out the drums to celebrate its customers, dealers an...
SON’s unending regime of ineptitude
Not quite long ago, the director-general, (SON), Dr. Joseph Odumodu, confessed that indeed over 85 percent of products in Nigeria are substandard. He stated this in a lecture he delivered at the mont...
Ammasco flaunts its international brands
Kano based, Nigeria’s leading lubricant manufacturing company, Ammasco International Limited, said yesterday it is set to fete its tons of patrons and customers with its popular brands during the com...
Sports business and media awards 2012
Signing-on of players, television / media rights and gate fees are the major business angles in sports that have contributed immensely to the popularity of the game over the years. This is in contras...